Today’s blog is going to focus on the importance of using videos to market services. Videos are a great way to market because not only can they be interactive, but also, visuals are a great way to grab people’s attention. Watching tutorials and other videos help the user engage in your service.
Check out some tips on creating a great video for your business:
Make sure to insert text into your video. While listening to narration can be effective, using two senses, like visuals AND audio will be more effective.
Use still-frame photos to show the viewer snapshots of your product or service. This way, they know what to expect when using it in real life.
Be friendly! There is nothing worse than watching a video about a service where they use stiff and confusing language. The viewer may become frustrated, impatient, or skip your videos all together. Narrate your video as if you’re speaking to a friend. A great example of strategic narration is shown in the link below.
Provide a next step. After watching videos, users are often left with the question of “what’s next?” To help, provide links or other resources they can click on once they are finished watching the video.
For more examples of great videos, check out the MLeads Youtube Channel